Personal Statement Defender Direct Will - 3490 Words

Ethan Thomas COB401 / Prof. Stiver Assignment #2 6/14/2015 Introduction By the first of next month, DEFENDER Direct will officially be known as Defenders. This has been an endeavor lasting months. Each aspect of the company has been contributing to make sure there is a successful transition into this rebranding strategy. Through analysis and research it is easy to observe how the entire company has properly prepared and affected this transition. With many moving pieces, Defenders has still stayed true to their goals, values, and mission statement. They are still the top marketer, seller, and installer of ADT Home Security Systems. Properly titled an Authorized Premier Provider for ADT, Defenders continually strives to constantly grow and†¦show more content†¦New employees are encourage to become growth orientated learners, competitive winners, and humble servants. By understanding and following these values one can truly grow. We are called to grow and inspire leaders who love and serve people (Defenders, 2015). Leader is emphasized with the mantra â€Å"Everyone is a leader† (Defenders, 2015). A mission statement is created and used to portray larger environment goals and should indirectly guide individuals within an organization to greater outcomes personally and professionally (Kotler Armstrong, 2014, p. 63). In this mission statement, the focus never hits directly on what the company does or accomplishes from a business aspect. By investing so heavily in the employees themselves, Defenders simplify the business and encourage growth in the individual to reach bigger goals. Defenders have always stressed company culture and its overall mission. The re-branding has not truly affect what is being implemented, but created more importance on the individual employees. Each employee is a defender, and the company is properly renaming itself in support of each defender that works for the company. This internal re-branding was the first piece of the much larger puzzle of interesting the brand to each piece of the company and to the business world. By renaming themselves to reflect their